Case Study

 Vale of Aylesbury

Vale of Aylesbury

Wickes for Business and Vale of Aylesbury, one of the area’s leading local social housing associations, joined forces to show how decorating voucher schemes can benefit both local authority and tenant. They launched a scheme enabling social housing providers to supply tenants with decorating cards to redeem against a wide range of decorating products, along with tips and advice on how to plan a project from start to finish.

 

Objective


Vale of Aylesbury Housing is one of the area’s leading local social housing associations that services over 15,000 tenants in the region. In-line with their ambition of making a significant social and economic contribution to life in the area, they needed a solution that enabled them to speedily get people into homes that needed a little decorative work...

Solution


The housing association partnered with Wickes to provide a decorating scheme that educated and empowered tenants to take the initiative in decorating their own homes. Decorating Welcome Packs offering step by step guidance, from where to begin through to which products to buy, were distributed alongside pre-loaded Wickes Decorating Cards, for ease of use.

Results


The decorating scheme helped Vale of Aylesbury Housing lower costs, by removing the need for in-house decorating teams, which in turn reduced waiting times for moving-in; speeding up the whole process for tenants and the association alike. The Decorating Welcome Packs also facilitated face to face discussions with tenants, with helpful tips and advice on how they could improve their own living standards, turning a house into a home with their own personal touches.

Vale of Aylesbury Tenant, Daisy Goyen, said: "I'm very happy with the welcome pack. It's really useful to receive such detailed information, particularly when you’re starting out. It can be quite difficult to know where to begin! The information has helped me to plan how to decorate my home and decide what products to buy."

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